Transforming Deliverr’s F&B Platform with Product Development Services
In this dynamically evolving era, food ordering and delivery startups are facing cut-throat competition. They are under constant pressure to innovate, scale quickly, and deliver exceptional services while ensuring customer satisfaction. However, with product development services they get to customize products and reinforce their relationship with customers.
Deliverr is a promising F&B startup based in Regina, Canada, that has a solid vision but found itself in a tech dilemma.
This case study highlights how Deliverr successfully overcame its mounting challenges with the help of Bloom’s guidance (one of the best product development companies).
After thorough research and careful consideration, they approached Bloom to help them overcome obstacles and get a competitive edge.
About Bloom Consulting Services
Bloom is a global leader in IT consulting, cloud services, and software development. We are based in India and Singapore. Our product development company builds scalable and digital platforms, intuitive interfaces and a high-performing product ecosystem.
With a proven track of accomplishments throughout different industries, which may include retail, logistics, fintech, and F&B, we offer a comprehensive suite of services spanning product strategy, UX designs, enterprise-grade architecture, and agile software development.
Bloom’s Expertise in the F&B Industry
Bloom has very strong experience in developing technology solutions for businesses in the Food & Beverage industry. Previously, Bloom had worked with restaurants, delivery platforms, and kitchen operations. It is also known for its unmatched product development services across the globe.
We know how to manage real-time orders, track deliveries, handle payments, and design user-friendly and intuitive apps. This is what played an important role in quickly understanding Deliverr’s needs to suggest the right solutions.
About Deliverr.Ca
- Deliverr.ca is a food and beverage delivery platform based in Regina, Canada, that delivers to two major cities, Regina and Saskatoon.
- They aim to get suitable product development services to make food delivery easy, reliable and fast for everyone using the platform.
- They focus on providing an unmatched experience to their end-users; their customers get a very easy-to-use app where they can quickly find what they wish to eat while tracking it live and paying safely.
- Restaurant owners can access easy-to-use tools to manage their menus, track orders, and see how their business is performing overall. Therefore, helping them save time and focusing on serving good food.
- Delivery staff get straightforward instructions on the fastest routes possible and support as and when needed.
- For teams that manage stock and supplies, the system informs them of what is available and what needs to be restocked. To transform their vision into reality, they needed reliable product development services, for which they contacted Bloom.
Project Objectives
- Enhance User Experience: Through a simple-to-use app, the aim is to give consumers a quick, simple, safe ordering process. Real-time updates guarantee a seamless experience as consumers may rapidly browse, place orders, track deliveries, and safely complete payments.
- Empower Restaurant Partners: Delivery wants to provide easy tools to restaurant partners for order management, menu updates, and performance tracking. These tools support rapid changes, sales tracking, and data-driven decisions meant to maximize processes. They needed robust technology, so our product development services provided just that.
- Streamlined Delivery Operations: The project will maximize delivery operations by means of real-time route optimization, clear instructions, and updates sent to delivery personnel. Faster delivery, fewer mistakes, and a better customer experience are thus guaranteed.
- Enable Smart Inventory: Real-time inventory management technologies will enable backend staff to effectively manage stock while refilling and guaranteeing that restaurants have the correct supplies at the correct moment. This would minimize stock outs and enhance operational efficiency.
Challenges Faced by Delivery in the Early Development Phase and Our Solutions
Early on in development, Deliverr had a number of technical and operational difficulties. Bloom’s responses helped resolve these problems, thereby guaranteeing the stability, expansion, and long-term viability of the platform.
| Category | Challenge | Solution |
| Founding team | Deliverr was started by only three individuals who had a strong vision to simplify food delivery in Canada. The workforce was smaller and needed to be backed by a strong team. | Bloom assisted in developing a dedicated internal team as a part of its product development services. With our expertise in recruitment, we helped them hire key technical resources. We ensured that Deliverr could grow its team with skilled resources supporting its vision. |
| Freelance Development | In order to keep costs under check, they had to rely on freelancers. They expected that the project would move faster, but it didn’t happen. | We delivered a reliable and dedicated development team. Instead of freelancers, we established an experienced team of full-time developers who worked with Deliverr closely and ensured full focus and timely progress. |
| Lack of Accountability | Due to a lack of ownership of tasks and timelines, there were a lot of delays and missed deadlines, which led to productivity downfall. However, our product development services came to their rescue. | To tackle this challenge, we introduced agile project management methodologies that include Scrum so that we could create a more structured process. This further allowed us to define clear goals and set realistic timelines while implementing regular check-ins. |
| Inconsistent Delivery Quality | The platform often saw bugs, crashes, and poor performance, leading to a lower-than-expected experience. | Bloom instituted thorough quality assurance (QA) systems. By means of automated testing and manual QA cycles, we enabled early bug discovery and fixing, thus guaranteeing a more consistent and dependable platform for consumers. |
| Inconsistent Codebase | Because different freelancers used to contribute their own coding styles, more codes were fragmented and unstable which was extremely hard to maintain, let alone scale. | Bloom standardized architectural design and coding methods. We made sure every developer used technologies like version control to maintain the codebase uniform and scalable, produced clean, documented code, and adopted a single coding style. |
| Frequent Freelancer Changes | Deliverr had to continuously replace their freelancers, which eventually caused disruptions and a lack of continuity during the development process. | Bloom established a solid, in-house staff to offer long-term development support. Working constantly with Deliverr, our seasoned experts eliminated the need for regular development team changes and guaranteed consistency and stability throughout the project. |
| No Long-Term Strategy | Without a dedicated tech team, the company struggled with scalability and had difficulty keeping up with the trends. | With our product development services, we developed a thorough technical roadmap working closely with Deliverr. We matched the road map to their corporate objectives and offered strategic guidance to make sure their platform could remain flexible enough to fit changing market trends, grow effectively, and satisfy future needs. |
Business Value from Bloom
Bloom’s product development process focused on technical excellence, user experience enhancement, analytics implementation, and tech architectural restructuring. Their full-time workforce positioned Deliverr for long-term success and accelerated expansion.
1. Consulting on Modern Customer Experiences
We helped Deliverr rethink the whole consumer, vendor, delivery team, and inventory team user experience. To guarantee that every user encounter was seamless and interesting, we included easy-to-use interfaces, simplified processes, and incorporated real-time feedback systems in our product development services. Higher engagement and more user satisfaction followed from this customer-first approach.
2. Analytics, Reporting, and Insights Consulting
Bloom tracked customer behavior, operational performance, and critical indicators using sophisticated analytics tools. The real-time dashboards they put in place enabled Deliverr’s management team to maximize delivery methods, make data-driven decisions, and produce more focused marketing plans.
3. Architecture and Development Process Consulting
We rebuilt Deliverr’s technological stack using modern development techniques and a modular, optimizable architecture as a part of our product development services. With standardized coding methods, a CI/CD pipeline, and Agile approaches, they guaranteed that the platform could scale well and be easily maintained.
4. Stable, Capable Team Across Technologies
Bloom assured stability and continuity in development by delivering a committed, full-time team with experience across several technologies. This greatly enhanced the delivery quality and removed the instability brought about by freelancers.
5. Full-Time Dedicated Resources
Our dedication to providing full-time resources guaranteed that Deliverr had a committed development staff working on its platform. This enhanced general productivity, accelerated cycles of development, and changed responsibility.
Bloom’s Technology Highlights
Bloom’s comprehensive product development services optimized contemporary, scalable, reliable tools to guarantee an error-free platform performance and user satisfaction for all users. The salient technology points below:
1. Backend, Web Frontend, and REST APIs
The robust backend is built on the PHP Laravel framework, which is noted for its scalability, security, and simplicity of integration, and powers Deliverr’s platform. With RESTful APIs between the backend and several client-facing apps, the web frontend is made for efficiency and simplicity of usage.
2. Hosting on AWS
EC2 is used for scalable computing, S3 is used for credible file storage, and RDS is used for strong database administration. The platform is hosted on Amazon Web Services (AWS). To manage rising traffic and user expectations, AWS offers the scalability, security, and reliability one requires. Firebase and Firestore also provide push notifications and real-time data syncing, hence improving user involvement by providing quick updates.
3. Native Mobile Apps for iOS and Android
Native mobile apps that were developed especially for iOS and Android include, Deliverr’s consumer, merchant, and delivery team apps. This guarantees the best performance, access to unique features, and an improved user experience fit for every device.
4. Consumer Apps
It offers a seamless and engaging delivery experience where the app lets customers explore menus, place orders, track deliveries, and get real-time updates.
5. Merchant Apps
Business owners may control menus, handle orders, monitor sales, and interact with delivery staff via the merchant app. It also offers thorough analytics to enable stores to run as best as possible.
6. Delivery Team App
Features in the delivery team app included optimization, order pickup, delivery tracking, and status updates which help delivery staff accurately and quickly complete orders.
7. Cross-Platform Mobile Apps for Inventory Management
Bloom created cross-platform apps with Xamarin for the inventory control team. Deliverr’s stock levels are accurate across platforms thanks to real-time inventory updates, barcode scanning, SKU monitoring, and supplier management among these apps.
Conclusion
With the best product development services, Deliverr turned the development process from a struggle into scalable, high-performance delivery software. Since it is an old project when delivery apps were not so common, Bloom guided Deliverr through challenges, including unstable resources, inadequate architecture, and uneven quality, via experienced consulting, a committed development team, and modern technological solutions.
Under Bloom’s guidance, Deliverr improved user experiences, used data-driven insights, and created a future-proof platform. Faster development cycles, greater customer satisfaction, and better operational efficiency was the outcome. Bloom’s continuous support guaranteed Deliverr’s position for long-term success and expansion in the cutthroat F&B distribution industry.
If you are looking for consultation, product development services, or a demonstration, you can contact us here.
FAQs
1. What are the key benefits of custom product development services for food delivery startups?
Custom product development services help food delivery startups build scalable platforms, improve user experience, streamline delivery operations, and ensure smooth inventory management. For Deliverr, Bloom’s services transformed their F&B platform with dedicated development teams, modern architecture, and real-time analytics.
2. How can product development services improve restaurant and delivery partner apps?
With the right product development partner, restaurants get easy-to-use tools for menu management, sales tracking, and performance analytics, while delivery partners benefit from real-time route optimization and status updates. In Deliverr’s case, Bloom developed separate apps for customers, merchants, and delivery staff to maximize efficiency.
3. Why do F&B startups struggle with freelance app development teams?
Freelancers often cause inconsistent delivery quality, unstable codebases, and lack of accountability. Startups like Deliverr initially faced delays and fragmented code due to freelancer reliance. Bloom solved this by providing a full-time dedicated team with standardized coding practices and Agile project management.
4. What technologies are best for building a food delivery platform?
Modern food delivery platforms often use Laravel for backend development, AWS for hosting, REST APIs for integration, and native mobile apps for iOS and Android to ensure smooth user experience. In Deliverr’s case, Bloom also implemented cross-platform inventory management apps using Xamarin for real-time stock updates.
