Event app metrics contributing upcoming events


Planning an event is not limited up to event management, but factors like marketing, sales, ROI, etc are important data points of consideration. The metrics you received the last year are the basic things to catch upon in order to escalate the graph of your event success. Building business relationships & invite new opportunities of growth are the key things which need to be targeted while planning your event.

Once an event is over, the most challenging task is to measure & verify the results which you received through your event app. There are various features offering you diverse metrics, but the way to use those metrics in order to improvise your upcoming event is the matter of concern.

1. Event app insights

The mobile event app of your event is kind of a treasure full of data metrics providing entire event data insights to you. There are lots of features & quality access links available to the attendees, which were designed with a purpose by your organization. But you are unaware of the user experience, which is important to be analysed for getting valuable metrics.

How it should be used?

Breakdown all the details of attendee activity which you can export and use it for data-driven insights. How your attendees used the features, no. of downloads, how they used the networking traits in the app? All this data will help you better understand the attendees’ needs & design your new event layout accordingly.

2. Real time analytics

Its quite difficult to guess the event performance during a live event. However, the data analysis begins once the event is over, but engaging attendees with survey, feedback, live polling etc. helps you collect the response in the live event itself. All the attendee experience will be reflecting at the back end during the live event.

How it should be used?

The live event response collected at the back end will let you check, whether your well planned strategy is giving results or not. If you think that it is quite low than what you expected prior to the event, then you can augment your efforts & try to pitch your event to the desired level. Ultimately this will improve the results for the remaining event & upcoming too.

3. Returning attendees’ rate

Event attendance of the current event is recorded in the attendee rate, which explains the attendees interest to attend your next event. The attendee rate will provide you the no. of attendees turning up for your event next year. Its obvious that every attendee won’t return, so the rate of not turning up next year will give you a good data to rethink upon your event strategy.

How it should be used?

As you are having the attendee rate with a proper figured out response, you can gear up with the research for attendee retention. Target the number of attendees who are going to return next year for the event. Design the marketing campaigns specifically to concentrate on these attendees, so they will turn up every time & increase the attendee retention number.


4. Speaker metrics

Speakers are responsible for driving your event & increase attendee engagement as well. The ratings, likes, comments received on the session will provide you the insights on speaker performance.

How it should be used?

Speaker metrics will eventually help you to understand the engagement details. On the basis of ratings obtained, analysis of speaker performance is possible. Manage the performance records of all the speakers & verify the feedback received on the same. So this will indirectly improve the session experience & help you improve the speakers’ performance accordingly.


5. Watch your ROI, it matters

Finally your data-driven app will provide you with so many metrics, data insights etc. which are enough to verify the outcome on your investment. Its very much important to monitor the revenue details closely, as it defines the ROI of your event. This year’s ROI will help you to gain positive insights for your upcoming event, so its always better to focus on receiving better revenues at the end.

How it should be used?

A clear picture of total revenue will be available with you, so according to that you have to design the marketing strategy in order to reflect the positive changes at the other end of your next event. Study the revenue data keenly so as to assure that, the modification being made in your plan are going to pay off.

 

An event’s success relies on the research & study being done on the basis of metrics received after the event. At the end, its always better to have an event app to make your post-event study feasible which helps you evaluate the event performance.

 

 

 

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